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Backyard Camp Responds to COVID-19 2nd Wave, Launching School Year Programming Activities to Support Canadian Families

Backyard Camp is continuing its support of parents and caregivers with the launch of a new free email newsletter for the school year. This new offering features activities with an educational emphasis and also provides parenting advice and content. Building on its program from the summer of 2020, where Backyard Camp supported 5,000 families with daily at-home activities for children, the 2nd wave of COVID-19 has necessitated a continuation of the free service. 


“As a mom who has recently experienced having my own kids in and out of school because of a runny nose or sore throat, I understand how important it is for parents to keep their kids occupied as the weather gets colder,” said Erin Elfassy, a founding parent of Backyard Camp. “We built an incredible catalogue of educational, engaging and entertaining content over the course of the summer, and the Backyard Camp platform is perfectly designed to continue helping parents and caregivers throughout the winter months and beyond.”

To rise to this new challenge, Backyard Camp has partnered with innovative virtual school Park Street Education and SavvyMom Group, the largest provider of online content targeted to Canadian moms.

“The need for engaging educational resources has never been higher. We are thrilled to be partnering with Backyard Camp to provide educational activities for children that parents can explain easily and even join in on the fun! Our 6-word short story was a big hit, and we are looking forward to reading and delivering the children's 'Giving Thanks' letters to our grocery store heroes,” said Julie Campagne, Head Teacher at Park Street Education.

“Even though school is back, parents are still struggling with a lot on their plates, trying to ensure our kids are healthy and happy, keeping up with school work, and we're trying to work ourselves,“ said Heather Dixon, Editor-in-Chief at SavvyMom Group. “Any opportunity to help our community of parents out with tips and tricks and advice that will make parenting easier is great. It's what SavvyMom is all about, and Backyard Camp felt like a perfect fit for us.”

To continue its promise of giving back, Backyard Camp will be building on initiatives from the summer to raise awareness of the critical mental health services for children and families provided by Kids Help Phone.

Parents are able to sign up for the free newsletter at BackyardCamp.ca​. Backyard Camp also has a vibrant Facebook page, which is filled with programming ideas parents can try with their kids today. Parents are also encouraged to share their own activity suggestions with the Backyard Camp parent group to add to the database of activities. 

About Backyard Camp

Backyard Camp is a free email newsletter and website for parents and caregivers looking for programming suggestions for their children’s at-home play activities. Its uniqueness is in the specificity and detail of its programming, personalized to the needs of each family’s circumstances, meaning the content provided by a range of contributors is tailored for factors like the child’s age and activity preferences (e.g. crafts, sports). Backyard Camp also partners with existing programs to share their expertise with the broader community to contribute to helping parents.

About Park Street Education

Park Street offers an affordable, experience-based education that helps students learn, socialize and develop while earning a valuable education. Their structured remote-learning environment provides curriculum designed to keep students engaged while helping them experience the world they want to live in. For parents, Park Street provides the confidence and educational certainty of an integrated learning environment designed to see that their children reach their full potential. Learn more at www.parkstreetedu.com   

About The SavvyMom Group

SavvyMom brings parents across Canada solutions to their everyday dilemmas, from finding the best kids’ and mom products, planning birthday parties and entertaining the kids. SavvyMom is parents’ secret weapon, the trusted voice for parents who are looking for tried and tested solutions. Learn more at SavvyMom.ca.

About Kids Help Phone

Kids Help Phone is Canada's only 24/7 e-mental health service offering free, confidential support in English and French to young people. As the country's virtual care expert, we give millions of youth a safe, trusted space to talk over phone or through text in any moment of crisis or need. Through our digital transformation, we envision a future where every person in Canada is able to get the support they need, when they need it most, however they need it. Kids Help Phone gratefully relies on the generosity of donors, volunteers, stakeholder partners, corporate partners and governments to fuel and fund our programs. Learn more at ​KidsHelpPhone.ca​ or ​@KidsHelpPhone​.

For media inquiries, please contact:

Perry Schwartz, Frequency PR
perry@frequencypr.ca
416.738.8490‬